Limited Edition Shamrock and Sour Cream Crisps to be a Paddy’s Day hit

Breaking from the conventional flavoured crisp and producing something a little more festive for this time of year, Keogh’s have developed and produced shamrock flavoured crisps from its farm in County Dublin.

Available for a limited time only in over 700 Tesco stores in Britain, after the retailer placed a 250,000 order, Keogh’s shamrock and sour cream crisps was an idea originally conceived by director Tom Keogh to launch a range of seasonal flavours.

With a similar flavour to Garlic, the shamrock flavouring on its own wasn’t nice enough, but after working on a number of combinations, Keogh’s knew they had a hit once they joined it with sour cream.

The first batch was produced last March but too late for St Patricks Day celebrations. However at a Tesco conference in Clontarf Castle where the Keogh’s stall was giving out samples, CEO Phillip Clarke tried the flavour combination and the rest as they say is history!

As well as the large order by Tescos, Keogh’s shamrock and sour cream crisps have been in demand from other outlets worldwide, including orders on a smaller scale from luxury store Selfridges, and retailers in Hong Kong, China, Dubai, the US and Germany.

The Keoghs, who have grown potatoes for more than 200 years at their farm in Oldtown, Co Dublin, is a family-run business that has developed crisp varieties including roast beef and Dungarvan Irish stout; Dubliner Irish cheese & onion; and Atlantic Sea Salt and Irish cider vinegar. So what flavour combination will be next from the Irish crisps connoisseurs!

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