Tourism Ireland is seeking to grow the number of visitors from Australia enjoying a holiday in Ireland by almost 20% with the launch a new three year promotional strategy.
It is hoped that visitor numbers will reach as many as 200,000 by 2017 as a result of the campaign. It is estimated that the number of visitors who have made the trip to Ireland from Australia has grown by more than 40% since 2010, reaching 180,000 last year.