2014’s St Patrick’s Festival attracted a record 7.74 million visitors, resulting in an additional nine percent of visitors taking a trip to Ireland. The rise in visitors for the 2014 festival was due to the €65,000 investment it received from Tourism Ireland which resulted in the “greening” of over 120 landmarks. This significant investment generated lots of positive international media coverage for Ireland, which was thought to be worth at least €10 million.
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