Fáilte Ireland have just revealed its tourism plans for 2020 which is based on five key action points which will challenge the economic period the country is entering.
It’s aim is to invest 6 million in a new domestic and Northern Ireland marketing campaign with the aim of attracting more people on Ireland tours and short break domestic trips including golf vacations.
There is also a further 12 million earmarked for 25 new and enhanced visitor attractions throughout Ireland. Much of the investment will be focused on regional areas in a bid to help drive holiday makers and group vacations to lesser known areas and attractions.