It was recently announced that Tourism Ireland has teamed up with one of Dublin’s most popular attractions; the Guinness Storehouse in its new campaign which highlights and features Dublin has a top destination in four vital markets- Italy, France, Spain and the Netherlands. The Guinness Storehouse, the Home of Guinness, is where visitors can learn about the incredible brand history stretching over 250 years.
The campaign is set to reach millions of potential holidaymakers planning a trip to Ireland over the coming few weeks and the extensive campaign includes online advertising, email marketing, publicity as well as extensive social activity. The campaign is set to drive people to a specially created page on www.ireland.com where people planning a vacation in Ireland can find out things to see and do in Ireland’s capital and most visited city, Dublin.
The Guinness Storehouse tells visitors the story of the drinks company and has had an estimated 13 million people through its doors since it opened in 2006.
Managing Director of the Guinness Storehouse, Paul Carty commented, “The latest trends in tourism reveal a growing interest among holidaymakers in experiencing first-hand the breadth of offering of a destination, making this promotion completely ‘of the moment’.
He additionally added, “Take Dublin and discover it by enjoying its most famous brew, Guinness, while taking in the stunning 360̊ views of the city at the Guinness Storehouse, the home of Guinness.”
Finola O’Mahony, Tourism Ireland’s Head of Europe, also said: “Food and drink are an important element of their Irish holiday for our European visitors, who see culinary experiences as part of our culture and a reflection of the unique and stunning landscape the food and drink comes from and the people who produce and supply it.”
A top Dublin attraction, the Guinness Storehouse has had an estimated 13 million people through its doors since it opened in 200
Dublin’s Guinness Storehouse was also recently named Europe’s leading tourist attraction, beating stiff competition from Paris’s Eiffel Tower, Barcelona’s La Sagrada Familia, the Acropolis in Athens as well as the Roman Collosseum. The Guinness Storehouse was also deemed a better attraction than Buckingham Palace in London and Ribeira do Porto in Portugal by judges in the World Travel Awards.