As worldwide interest in the Wild Atlantic Way increases, interest in Belgium in this now famous 2,500 km route is set to rise even further with an estimated 1 million Belgium viewers being introduced to this newest and biggest tourist attraction. One of the countries favourite holiday programmes “Flanders on Holiday” is currently being filmed in Ireland along the Wild Atlantic Way.
The well-known Belgium presenters Tina Maerevoet and Bill Barbens are taking a trip to Ireland along a stretch of the Wild Atlantic Way in a caravan. Their journey begins by Croagh Patrick and ends in the scenic Kinsale, County Cork. Along the list of attractions they are set to visit along the way include Dursey Island, Ballylickey and Baltimore Harbour, complete with a whale watch trip of the coast of West Cork.
Failte Ireland’s International Publicity Manager Aisling Travers says: “It is extremely important for influential media, many of whom are visitng Ireland for the first time to experience first-hand what we have to offer on the Wild Atlantic Way. Hosting key influencers such as these Belgian celebrities, to road test the Wild Atlantic Way gives us a powerful and persuasive way to grow visitor numbers. In our work to promote Ireland as a top class destination, this type of publicity gives us credibility far beyond the scope of advertising”.
The Wild Atlantic Way is indeed gathering a lot of media attention which is certain to boost the amount of people planning to take a vacation in Ireland. Recently the global sportswear giant Columbia choose Ireland for their prestigious 2014 annual press event where they invited some of the world’s top outdoor and adventure media to a specially selected adventure location along the Wild Atlantic Way route.