If you planning a trip to Ireland, then you will be delighted to know that a recent survey carried out by Millward Brown on behalf of Fáilte Ireland, found that Ireland is deemed great value for money.
If you consider Ireland as good value for money you are in the company of the majority of tourists who took part in a new Visitor Attitudes Survey.
The survey shows that overseas visitors continue to rate Ireland as value for money and that our scenery, people and culture remain our strongest assets.
39% of tourists said that their experience in Ireland exceeded their expectations and 60% said that Ireland met their expectations. 56% of people surveyed said that they would return in the next few years, while a further four out of ten hoped to return at some time in the future.
Ireland exceeded expectations because of the following reasons;
- Irish people – 68%
- Scenery – 54%
- Irish history and culture – 31%
- Weather– 30 %
- Food quality and variety – 21%
66% of visitors said that they would definitely encourage friends and family to come here, whilst 79% of North Americans said that they would definitely be endorsing Ireland. 51% of the people surveyed described Ireland as value for money while a further 39% found the value for money levels to be fair.
The most popular activities and experiences that visitors enjoyed whilst on their vacation in Ireland include;
- “Listened to live music in a pub” – 83%
- “Visited a coastal town” – 82%
- “Tasted a Guinness” – 79%
- “Visited a food or craft market” – 49%
- “Took part in a city tour” – 41%