To celebrate the launch of the fantasy novel series Tourism Ireland worked with Disney to create a short promotional video showcasing Northern Ireland, Dunluce Castle and Whiterocks Beach along Portrush. Showcasing spectacular aerial footage of the Giants Causeway, the Mussenden Temple and the famous Carrick-a-Rede Rope Bridge, viewers of the popular series are in for a treat. The Giants Causeway is a popular stop off for those on a vacation in Ireland and it boasts an area of approximately 40,000 interlocking basalt columns, the result of an ancient volcanic fissure eruption.
Tourism Ireland plans to leverage the huge popularity of Artemis Fowl to promote Ireland travel once the travel restrictions relating to COVID19 have eased.
Niall Gibbons, CEO of Tourism Ireland, said: “We are extremely grateful to Disney for their generosity in agreeing to make this promotional film with us. The fact that Artemis Fowl was partially shot in Northern Ireland is a fantastic coup for tourism. It will bring the magnificent scenery of the Causeway Coast to the attention of Disney+ viewers all around the world. And, while we may not be able to travel just now, this film will keep the beauty of Northern Ireland to the fore and is sure to inspire people for their future visit.”
Speaking about filming here, director Kenneth Branagh said: “It was always a determination to shoot at least some of the movie there and to particularly give a sense of the scale of Ireland, the beauty of Ireland, the coast, the landscape, the colour of that famous grass. You’ve only got to go to a place like the Giant’s Causeway to believe that fairies exist in Ireland, because somehow that incredible landscape was created. Ireland is an enormously film-friendly country.”
Artemis Fowl features a wide cast from the island of Ireland, including director Kenneth Branagh and screenwriter Conor McPherson, as well as lead actors Ferdia Shaw (Artemis Fowl), Lara McDonnell (Holly Short) and Colin Farrell (Artemis Fowl Sr).