Ahead of the up and coming St. Patrick’s Day, Tourism Ireland have launched a video showcasing footage from its Global Greening initiative, where global landmarks are set to light up green for St. Patrick’s Day.
Aiming to achieve “saturation coverage” of Ireland on March 17th, the footage features the famous actor Liam Neeson’s dulcet tones, gushing in his narration; “Here in Ireland, every day is bathed in green. This Emerald Isle is like nowhere else on earth. Rugged coasts and grassy hills collide… and time can stand still or fly by.”
“I’m delighted to be helping Tourism Ireland celebrate St. Patrick’s Day” Liam Neeson additionally said of his voiceover. Tourism Ireland have shared the new promotional video with its nearly now three million Facebook fans and viewers are also invited to share the film on social media and Twitter using the #GoGreen4PatricksDay hashtag.
Ballymena-born Neeson “is an enormously popular, global personality,” said Niall Gibbons, Tourism Ireland’s CEO. “I am confident that the film will be seen and shared by people across the world, inspiring them to put the island of Ireland on their holiday wish-list for 2015.”
Tourism Ireland are planning on spending €21.5 million in a bid to promote Ireland in the first half of 2015. The #GoGreen4PatricksDay initiative aims to create a clear and link and parallel between St. Patrick’s Day, Global Greening events and vacations in Ireland. Additionally as part of Tourism Ireland’s promotional efforts, major landmarks across the world will be illuminated in green. Such landmarks include Rome’s Colosseum, Dubai’s Burj Al Arab and Rio’s Christ the Redeemer statue.
Visitors taking a trip to Ireland this weekend will be in for an action-packed weekend with many towns and cities hosting parades nationwide.