Wild Atlantic Way short film premieres across Great Britain

Tourism Ireland in association with Smooth Radio has released the third in a series of short films promoting the island of Ireland to potential visitors from Great Britain. The short film features actor Richard E Grant exploring the Wild Atlantic Way to highlight all that it has to offer on a vacation to Ireland.

The well known British actor is filmed as he travels along the Wild Atlantic Way, visiting popular and less well known locations such as Fanad Head Lighthouse and the Slieve League Cliffs in County Donegal and Newport and Westport in County Mayo.

When asked to describe his experience while exploring the Wild Atlantic Way, Mr. Grant stated that the route is:

“a route where you can truly lose yourself in the best of ways” and he invites viewers to come and “experience for yourself the beauty and abundance and raw natural drama of the Wild Atlantic Way”.

The campaign is set to be rolled out in two phases and is estimated to reach approximately 5.5 million people across Britain. Smooth Radio will be promoting the series of short films both on their website and through numerous mentions on-air. There is also be a strong push by Tourism Ireland through its website ireland.com and popular social media channels such as Facebook and Twitter. To top it off, there will be a competition on smoothradio.com giving two people a chance to win a trip to the Wild Atlantic Way.

These short films form just one element of Tourism Ireland’s wide ranging promotional campaign aimed at boosting trips to Ireland from Great Britain during 2016 and beyond.

Julie Wakley, Tourism Ireland’s Deputy Head of Great Britain, said: “Our promotion with Smooth Radio and Richard E Grant has been specifically designed to highlight holidays and short breaks on the island of Ireland. We’re excited to be working with Richard E Grant, as he’s a great fit with our important ‘culturally curious’ audience. We are encouraging prospective visitors to come to Ireland and experience the world’s longest defined coastal touring route.”

View the short film by clicking here.

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