Visitors to Ireland are being urged to embark on a social media detox and unwind with a relaxing getaway along The Wild Atlantic Way.
Fáilte Ireland launched a new autumn campaign entitled ‘Embrace the Wild Atlantic Way of Life’, which was launched across the country’s local radio stations and billboards during the autumn period.
The €1 million marketing strategy promotes switching off from Facebook, smartphones and work emails to truly enjoy the beautiful scenery and offerings along the west coast’s main hotspots.
With thousands of overseas visitors flocking to the region during the summer, the initiative aims to target holiday goers seeking a vacation in Ireland during the off-season months between September and March.
Selling the milder weather and rustic countryside scenery, autumn will be the primary focus of the campaign. Towns and attractions off the beaten track will also be highlighted in a bid to boost local business in quieter areas on the route.
Fáilte Ireland’s Director of Marketing, Noel John McLoughlin, said:
“We know that a visit to the Wild Atlantic Way can free us from the burdens and expectations of everyday life. This campaign will appeal to those people who want to let their phones die and recharge themselves.”
He added “As well as its external beauty, the Wild Atlantic Way is also about the internal – giving you the chance to reconnect with what really matters to you.”
Visitor numbers to the area are have jumped by 13 per cent and spending is up by almost €2 billion from January to June 2016.