Director’s cut of first ever Irish tourism ad released online

The director’s cut of the first ever TV advert used to market the island of to tourists planning on taking a vacation in Ireland has been re-released online by Tourism Ireland. The release of the video by Tourism Ireland marks the 20th anniversary of the Good Friday Agreement as well as the 25th Anniversary of the Cranberries debut album Everybody Else is Doing it, So Why Can’t We.

First released back in 1996, the video, which was first released in 1996, features the single Dreams by the late Dolores O’Riordian from the Cranberries. The video also features some of Ireland’s most iconic and famous landmarks frequently visited by people planning some Ireland travel including the Skellig Islands and the Cliffs of Moher along the Wild Atlantic Way as well as the Giant’s Causeway in the North of Ireland.

The famous film shoot took place over 22 days back in 1996 and was directed by Sharon Maguire who then went on to become the famous director of the 2001 blockbuster Bridget Jones’ Diary.

Tourism Ireland chief executive Niall Gibbons said the release of the extended version of the advert is also timely as a tribute to the late Dolores O’Riordan; “this incredible artist whose music brought images of her native Ireland so vividly to life for people everywhere around the world.”

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